Room 224

How Data Shapes Modern Marketing

In this episode of “Room 224,” we explore how brands use data and analytics to shape marketing strategies, featuring real-world examples of companies turning numbers into actionable insights to reach customers.

Finding Your Target Audience

In this episode of “Room 224,” we explore how businesses identify and connect with their ideal customers. Through real-world examples, we break down audience research and share tips for aspiring marketers.

Tuning In: The Art of Audience Connection

Look at one of the fundamentals of marketing success by learning how to truly understand your audience, featuring key strategies and real-world examples that bring the concept to life.

Mind Tricks in Marketing: The Psychology of Advertising

Unlock the secrets of effective advertising by learning about the psychological strategies that capture attention and influence decisions, featuring real-world examples and practical insights for aspiring marketers.

Ads Through Ages: The Advertising Journey from Print to Pixel

Trace the dynamic evolution of advertising from traditional print ads to today's digital campaigns, highlighting key shifts and exploring how these changes have reshaped marketing strategies and consumer engagement.

Tech Horizons: The New Era of Marketing with AI and VR

Let's see how Artificial Intelligence and Virtual Reality are revolutionizing marketing strategies, enhancing customer experiences, and shaping the future landscape of digital engagement.

Catching Fire: Analyzing Viral Marketing Wins

Check out the world of viral marketing as we break down successful campaigns that captured global attention, exploring key strategies behind their widespread impact and lessons for aspiring marketers.

Branding Mastery: Lessons from Apple and Nike

Explore how Apple and Nike build loyal customer bases through emotional branding and innovative marketing strategies.

The Price is Right: Exploring Psychological Pricing

This episode of Room 224 explores the psychology of pricing strategies, revealing how subtle numerical tweaks can significantly impact consumer behavior. From charm pricing's subtle nudges to the strategic use of the decoy effect in guiding customer decisions, explore how businesses use these tactics to turn curiosity into sales and how luxury brands use prestige pricing to denote exclusivity.

Shopping in 3D: AR in Retail

In this episode of "Room 224," we examine how augmented reality (AR) is revolutionizing retail marketing by merging digital and physical worlds to improve the shopping experience. From IKEA's AR app that visualizes furniture in your home to Sephora's virtual makeup trials, explore how AR transforms how we shop and offers insights into consumer behavior and preferences.