Room 224

The Product Life Cycle

Tune into "Room 224" where the marketing teacher takes you through the phases of the product life cycle, from introduction to decline. Using the example of smartphones, we explore how products evolve in the market, the strategies brands use to maintain relevance, and the impact of technological advancements on product longevity.

Journey to Loyalty: A Marketer's Guide"

Join us on the "Room 224 Podcast" as we check out the world of the customer journey. From initial awareness to loyal advocacy, we dissect each stage customers pass through, using real-world examples like Apple and Netflix. Dive deep into strategies for engagement, personalization, and recovery to transform casual interest into lasting loyalty.

Guerrilla Marketing: Do More; Spend Less

This episode of 'Room 224' delves into seven creative marketing stunts that companies used to captivate audiences without breaking the bank. Learn how big ideas and small budgets can lead to major publicity.

The Marketing Playbook of NBA Playoffs

Explore how NBA teams leverage the playoffs for big bucks and branding benefits. Learn about the strategies executives use to enhance fan experiences and maximize revenue.

Team USA's New Brand Strategy

This episode of 'Room 224' explores Team USA's "One for All" campaign, looking at its goals, execution, and potential impact on audiences worldwide. Learn how this strategy brings fans closer to athletes ahead of Paris 2024.

The TikTok Conundrum: Marketing in the Balance

This episode of Room 224 examines the debate around TikTok's potential ban in the U.S., examining its impact on the marketing world through vivid examples and providing actionable insights for aspiring marketers.

Beyond the Court: Caitlin Clark's Marketing Magic

This episode dives deep into star Caitlin Clark's burgeoning impact on sports marketing, exploring the strategic potential of her brand collaborations and social media influence.

Eclipse Effect: The Marketing Shadow

This episode of Room 224 takes a closer look at how brands leveraged the 2024 eclipse, transforming a celestial event into marketing gold. 

The Brain Behind The Buy Button

Uncover the secrets of consumer behavior with neuro-marketing, revealing how our brains respond to marketing stimuli and drive purchases.

Marketing Mishaps: Lessons from the Restaurant Industry

Explore the high-stakes world of restaurant marketing, from Red Lobster's shrimp debacle to Pizza Hut's fast-casual misfire. Discover the power of strategic marketing and the thin line between success and failure.